Household Income $120k+

  • 2,411,200 TOTAL READERSHIP
  • 70% AUSTRALIAN REACH
  • $196,881 AVERAGE HOUSEHOLD INCOME
  • $621,020 AVERAGE VALUE OF INVESTMENTS

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending December 2017, Nielsen Digital Ratings Monthly, December 2017; People 14+

Australians with a Household Income (HHI) of more than $120k can be found in significant numbers across the Fairfax Media network, reaching approximately 2.22 million each month. 

For brands seeking to connect with the country’s most affluent families and individuals, our channels provide an ideal platform. Luxury brands, high-end travel and personal finance products will find a receptive audience. For FMCG brands, Fairfax Media can deliver consumers with above average grocery spend who are open to new products and services.

 

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