2.9 million parents with children under 18 look to Fairfax Media each month . They are likely to be homeowners with 2 kids under 18 at home. Managing a budget is important to them, but they will invest in products and experiences that will enhance family life – spending an average of $42k on their next car and more than 18 nights a year travelling overseas.
Parents with Kids
- 3,480,900 Total Readership
- 61% AUSTRALIAN REACH
- 4 AVERAGE HOUSEHOLD SIZE
Average grocery spending per HH member (Per Month)
emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending February 2018, Nielsen Digital Ratings Monthly, February 2018; People 14+