2.9 million parents with children under 18 look to Fairfax Media each month . They are likely to be homeowners with 2 kids under 18 at home. Managing a budget is important to them, but they will invest in products and experiences that will enhance family life – spending an average of $42k on their next car and more than 18 nights a year travelling overseas.
Parents with Kids
- 2,969,200 Total Readership
- 57% AUSTRALIAN REACH
- 4.13 AVERAGE HOUSEHOLD SIZE
Average grocery spending per HH member (Per Month)
emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017.