Parents with Kids

  • 3,480,900 Total Readership
  • 61% AUSTRALIAN REACH
  • 4 AVERAGE HOUSEHOLD SIZE
  • $180 Average grocery spending per HH member (Per Month)

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending December 2017, Nielsen Digital Ratings Monthly, December 2017; People 14+

2.9 million parents with children under 18 look to Fairfax Media each month . They  are likely to be homeowners with 2 kids under 18 at home. Managing a budget is important to them, but they will invest in products and experiences that will enhance family life – spending an average of $42k on their next car and more than 18 nights a year travelling overseas.

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