Social Grade AB

  • 5,351,600 Total Readership
  • 69% Australian Reach
  • $141,278 Average Household Income
  • 30% More likely to have mortgage or be home owner

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending December 2017, Nielsen Digital Ratings Monthly, December 2017; People 14+

Reach a high value AB Audience who exhibit an above average income, higher spends on travel and auto purchases, and investments worth around $580,000 Fairfax Media’s AB audience is in demand.

A significant AB Audience is active across our whole network, proving advertisers with multiple paths to connect with them at the most relevant times with the most relevant message.

Fairfax Media’s print and digital platforms provide the destination for news, information and lifestyle inspiration – and across our print and digital brands we connect with more than 5 million of them each month.

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