Social Grade AB

  • 5,539,000 Total Readership
  • 74% Australian Reach
  • $145,648 Average Household Income
  • 27% More likely to have mortgage or be home owner

    Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2019 Nielsen Content Monthly Ratings, June 2019; People 14+

Reach a high value AB Audience who exhibit an above average income, higher spends on travel and auto purchases, and investments worth around $580,000 Fairfax Media’s AB audience is in demand.

A significant AB Audience is active across our whole network, providing advertisers with multiple paths to connect with them at the most relevant times with the most relevant message.

The metro publishing print and digital news platforms provide the destination for news, information and lifestyle inspiration – and across our print and digital brands we connect with more than 5 million of them each month.

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