Canberrans consider their city one of Australia’s best-kept secrets – worldly, smart and changing fast. Just as it’s reported in The Canberra Times

Media Kit – The Canberra Times 2018

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731,300 Total readership

BRAND OVERVIEW

For 90 years and counting The Canberra Times‘ riveting and incisive reporting has made it the preferred news source for one in three of the city’s residents.

Every day, the publication’s award-winning news team brings readers top stories from around the world and the nation. Much of that news is generated right here in the capital. Every day, our dedicated lifestyle, sports, entertainment and property teams bring our demanding readership a comprehensive and balanced view of Canberra’s social face.

 

 


AUDIENCE DEMOGRAPHIC

48%Female
52%Male
Age 14-29
17%
Age 30-44
24%
Age 45-64
38%
Age 65+
21%

  • 58% Social Grade AB
  • 63% Home Owner/ Have Mortgage
  • 35% Managers & Professionals
  • 37% Main or Sole Grocery Buyers

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending February 2018, Nielsen Digital Ratings Monthly, February 2018; People 14+

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