Drive delivers a relaxed weekend read for premium car-interested audiences.

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672,500 Total readership

TOTAL READERSHIP

Drive delivers a relaxed weekend read for premium car-interested audiences. It covers the best new vehicle releases, road tests, travel and prestige automotive from Australia and around the world. Our editorial informs, inspires and engages, offering professional advice for our readers throughout their car buying journey

Drive Car of the Year

Each year, the Drive Car of the Year award, the most prestigious consumer car award in Australia. The  result is a comprehensive consumer guide to the entire new-car market, giving an insight into the best car for the  consumer – whatever they happen to be looking for. The testing and awards create a large part of DRIVE’s annual multi-platform editorial strategy, are referenced in future editorial content and are often leveraged by manufacturers in marketing collateral.


AUDIENCE DEMOGRAPHIC

31%Female
69%Male
Age 14-29
11%
Age 30-44
16%
Age 45-64
38%
Age 65+
35%

  • 1.3x Intend to buy a car N12M
  • 66% Intend to Travel Interstate N12M
  • 62% Social Grade AB
  • 72% Home Owner/ Have Mortgage

Household Income $40,000-$79,999 p.a.
0%
Household Income $80,000-$119,999 p.a.
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending September 2018, Nielsen Digital Ratings Monthly, September 2018; People 14+

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