Drive delivers a relaxed weekend read for premium car-interested audiences.
TOTAL READERSHIP
Drive delivers a relaxed weekend read for premium car-interested audiences. It covers the best new vehicle releases, road tests, travel and prestige automotive from Australia and around the world. Our editorial informs, inspires and engages, offering professional advice for our readers throughout their car buying journey
Drive Car of the Year
Each year, the Drive Car of the Year award, the most prestigious consumer car award in Australia. The result is a comprehensive consumer guide to the entire new-car market, giving an insight into the best car for the consumer – whatever they happen to be looking for. The testing and awards create a large part of DRIVE’s annual multi-platform editorial strategy, are referenced in future editorial content and are often leveraged by manufacturers in marketing collateral.
AUDIENCE DEMOGRAPHIC
- 1.18x Intend to buy a car N12M
- 64% Intend to Travel Interstate N12M
- 66% Social Grade AB
- 79% Home Owner/ Have Mortgage
Source
- Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending May 2019, Nielsen Content Ratings; Monthly Tagged, May 2019; People 14+
