781,000 Total readership
Essential Baby provides an honest and non-judgmental environment helping mums and dads on their journey of parenthood. It delivers trusted content to allow the audience to be well-informed, supported and connected. With an editorial team bringing a wealth of experience to the parenting category, Essential Baby cover everything from pre-conception through to early childhood, and a section dedicated ‘Just For You’ to help parents discover themselves again.
The Essential Baby forum is one of the largest forum based communities in Australia, offering a place where parents connect to discuss and support one another through the many stages of parenthood, from fertility through to those early preschool years.
Our audience is made up of mix of parents – each facing their own challenges. There are those who are keeping to a budget and looking for simple tips to help make life a little easier. Others make time for themselves a priority, and want to keep up with the latest trends. We have stay-at-home parents, others working part-time, or full-time working parent jugglers, all who are always on the lookout for practical advice to improve family life.
- 50% Home Owner/ Have Mortgage
- 37% Main Grocery Buyers
- 3.39 ppl Average Household Size
- $110 Average Weekly Grocery Spend Total
Household Income $40,000-$79,999 p.a
Household Income $80,000-$119,999 p.a
Household Income >$120,000 p.a
- Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending October 2018 Nielsen Content Monthly Ratings, October 2018; People 14+