Essential Kids provides inspiration, practical advice and tools for parents of kids of preschool age and older. The content is delivered in an easy and accessible so parents can spend more time with their kids. With an editorial team bringing a wealth of experience to the parenting category, Essential Kids covers all vital information for parents from development and education advice through to entertainment and activity ideas.
The Essential Kids forums offers an environment where parents connect to discuss and support one another through the many challenges that comes with raising children.
Our audience is made up of mix of parents – each facing their own challenges. There are those who are keeping to a budget and looking for simple tips to help make life a little easier. Others make time for themselves a priority, and want to keep up with the latest trends. We have stay-at-home parents, others working part-time, or full-time working parent jugglers, all who are always on the lookout for practical advice to improve family life.
- 52% Home Owner/ Have Mortgage
- 48% Main Grocery Buyers
- 3.42 ppl Average Household Size
- $109 Average Weekly Grocery Spend Total
- Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending April 2019 Nielsen Content Monthly Ratings, February 2019; People 14+