Essential Kids provides inspiration, practical advice and tools for parents of kids of preschool age and older.

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837,000 Total readership

TOTAL READERSHIP

Essential Kids provides inspiration, practical advice and tools for parents of kids of preschool age and older. The content is delivered in an easy and accessible so parents can spend more time with their kids. With an editorial team bringing a wealth of experience to the parenting category, Essential Kids covers all vital information for parents from development and education advice through to entertainment and activity ideas.

The Essential Kids forums offers an environment where parents connect to discuss and support one another through the many challenges that comes with raising children.

Our audience is made up of mix of parents – each facing their own challenges. There are those who are keeping to a budget and looking for simple tips to help make life a little easier. Others make time for themselves a priority, and want to keep up with the latest trends. We have stay-at-home parents, others working part-time, or full-time working parent jugglers, all who are always on the lookout for practical advice to improve family life.


AUDIENCE DEMOGRAPHIC

64%Female
36%Male
Age 14-29
23%
Age 30-44
35%
Age 45-64
27%
Age 65+
15%

  • 53% Home Owner/ Have Mortgage
  • 45% Main Grocery Buyers
  • 3ppl Average Household Size
  • $269 Average Monthly Grocery Spend Per HH Member

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017 Nielsen Digital Ratings Monthly, November 2017; People 14+

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