Good Weekend is the premier magazine of quality journalism in the country.

Media Kit 2018 – Good Weekend Magazine

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1,150,200 Total readership

BRAND OVERVIEW

Good Weekend is the premier magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for almost 1 million Australians in two major states.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Media Kit 2018 – Good Weekend Magazine


AUDIENCE DEMOGRAPHIC

55%Female
45%Male
Age 14-29
5%
Age 30-44
14%
Age 45-64
40%
Age 65+
41%

  • 62% Social Grade AB
  • 78% Home Owner/Have Mortgage
  • 36% Managers & Professionals
  • 64% Intend To Travel Interstate N12M

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a.
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending March 2018, Nielsen Digital Ratings Monthly, March 2018; People 14+

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