245,800 Total readership

BRAND OVERVIEW

Since launching in July 2014, Over60 has very quickly become the ‘go-to’ destination for inspiring content specifically catered to Australians aged over 60. The site offers the Over60 community a forum to talk about topics relevant to their demographic, discuss relevant issues and support each other during this stage of life. Over60 covers a wide spectrum of topics – health, travel, finance, news and games. As this audience is increasingly ‘tech-savvy’, a vast majority of users visit the site via mobile and tablet.


AUDIENCE DEMOGRAPHIC

70%Female
30%Male
Age 14-29
4%
Age 30-44
7%
Age 45-64
32%
Age 65+
57%

  • $567,082 Average Value of Investments
  • $302 Average Monthly Grocery Spend Per HH Member (MGB)
  • 78% Home Owner/Have Mortgage
  • 63% Travel Intenders

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending December 2017, Nielsen Digital Ratings Monthly, December 2017; People 14+

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