Since launching in July 2014, Over60 has very quickly become the ‘go-to’ destination for inspiring content specifically catered to Australians aged over 60. The site offers the Over60 community a forum to talk about topics relevant to their demographic, discuss relevant issues and support each other during this stage of life. Over60 covers a wide spectrum of topics – health, travel, finance, news and games. As this audience is increasingly ‘tech-savvy’, a vast majority of users visit the site via mobile and tablet.
- $591,487 Average Value of Investments
- $319 Average Monthly Grocery Spend Per HH Member (MGB)
- 74% Home Owner/Have Mortgage
- 66% Travel Intenders
- emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017 Nielsen Digital Ratings Monthly, November 2017; People 14+