For over 160 years The Age has been serving its readers with intelligent, independent journalism.

Media Kit 2018 – The Age

2,920,400 Total readership

BRAND OVERVIEW

Since its first publication on October 17, 1854, The Age has been serving its readers with intelligent, independent journalism. Every day, it reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers. Our journalists are passionate about uncovering the truth of the matter. From political promises and business bargaining, to AFL scandals and even, the best coffee in Melbourne. We believe inspiring stories are all around us, just waiting to be discovered. For more than 160 years we’ve been committed to fearless and honest storytelling. Despite the constantly changing ways our audience can access our journalism, we continue our commitment to upholding quality in everything we do – this will never change.


AUDIENCE DEMOGRAPHIC

42%Female
58%Male
Age 14-29
20%
Age 30-44
22%
Age 45-64
37%
Age 65+
21%

  • 53% Social Grade AB
  • 26% Business Decision Makers
  • 35% Managers or Professionals
  • 35% Main or Sole Grocery Buyers

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending March 2018, Nielsen Digital Ratings Monthly, March 2018; People 14+

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