The Australian Financial Review speaks to influential and ambitious decision makers in every sector who are intent on staying in the know. The Financial Review connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with its incisive news, breaking journalism, authoritative commentary and agenda setting coverage (bold perspectives and incisive reporting). That’s why it is the daily habit of successful people.
AFR Weekend slips out of its business attire into weekend wear. It’s unmistakably the Financial Review, covering business, markets and politics, but it also ventures beyond to reflect the wider interests and passions of its readers. It attracts a large audience interested in personal finance, catered for in its special Smart Investor section. The Financial Review is never one-dimensional, its coverage is driven by the nation’s top journalists and commentators across its’ award-winning platforms – the newspaper, website, tablet app and events. All are integrated with rich, targeted and engaging ad campaigns.
- 54% Social Grade AB
- 26% Business Decision Makers
- 36% Managers & Professionals
- $573,310 Average Value of Investments
- Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending February 2019 Nielsen Content Monthly Ratings, February 2019; People 14+