Courageous, quality journalism you can trust – that’s what the Sydney Morning Herald has been producing for 187 years and counting.

Media Kit 2018 – The Sydney Morning Herald

4,974,500 Total readership

BRAND OVERVIEW

Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 187 years and today we reach more people than ever before. More than five million readers consume our fearless, honest storytelling in print and online each month. We strive to educate, challenge, and entertain audiences with stories that matter. Our journalists are passionate about shining light in dark places, holding the powerful to account and adding new perspectives to the biggest issues in our city, state, around Australia and the globe. There are inspiring and thought-provoking stories all around us, waiting to be discovered, and despite the changing ways our audience can access our journalism, we continue our commitment to upholding quality in everything we do – this will never change.

 


AUDIENCE DEMOGRAPHIC

45%Female
55%Male
Age 14-29
20%
Age 30-44
24%
Age 45-64
33%
Age 65+
23%

  • 51% Social Grade AB
  • 25% Business Decision Makers
  • 33% Managers & Professionals
  • 37% Main or Sole Grocery Buyers

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2018, Nielsen Digital Ratings Monthly, June 2018; People 14+

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