WAtoday has grown to become a distinct and independent voice in the West Australian news landscape.

Media Kit 2018 – The WAtoday

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436,400 Total readership

BRAND OVERVIEW

WAtoday has grown to become a distinct and independent voice in the West Australian news landscape. Having launched with a bold and fearless approach in 2008, WAtoday has cemented its place as a trusted news source in WA. We are driven to connect our loyal and highly engaged audience to issues that matter to them in state politics, the community, environment and sport. With a dedicated team of passionate journalists, we continue to embrace Fairfax Media’s proud journalistic tradition in delivering breaking news, in-depth analysis and investigations, as well as a range of fresh and alternative views.


AUDIENCE DEMOGRAPHIC

47%Female
53%Male
Age 14-29
18%
Age 30-44
21%
Age 45-64
43%
Age 65+
18%

  • 45% Social Grade AB
  • 26% Managers and Professionals
  • 25% Business Decision Makers
  • 37% Main Grocery Buyer

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending March 2018, Nielsen Digital Ratings Monthly, March 2018; People 14+

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