video placeholder

Billboard

The IAB Ad unit offers advertisers a large canvas & premium location to engage your audience.

Billboard Demo

Product Rules

  • Fairfax adheres to the IAB Billboard Style Guide
  • Do not include close/expand functionality in the build of 3rd party tags
  • Video is only supported in 3rd party build (must be user initiated)

Deliverables

Fairfax Hosted

  • JPG/ PNG/ GIF of the below specifications
  • Click and Impression Trackers
  • Video not supported

3rd Party Hosted

  • 3rd party tags as per the below specifications
  • Video as per the below specifications
  • Please consult your creative host on build

Specifications

Fairfax Hosted 

Image

Dimension
970 x 250px
File Types
JPG/ PNG/ GIF
Size
Less than 100 KB

3rd Party Hosted 

Image

Dimension
970 x 250px
File Types
HTML5/JPG/ PNG/ GIF
Size
Less than 100 KB

Video

Dimension
16:9 aspect ratio
File Size
Less than 80 KB for the embedded video player.
2MB polite loaded for actual video (please refer to the Digital Advertising Guidelines for more information).

Play/Pause controls require 16:9 aspect ratio. Polite loading for HTML5.

Lead Times

  • Fairfax Build Tier 2: 5 business days prior to live date

Lead times may vary depending on the nature and complexity of the execution (please refer to the Digital Advertising Guidelines for more information).

Advertising Guidelines

The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Fairfax network.

Get in touch

Contact us for more information on our brands, audiences and products.