Commercial Content
Fairfax Media’s Branded Content allows advertisers to reach Fairfax audiences with engaging content experiences that inform, educate and entertain. Branded Content utilises the deep understanding of our audience coupled with our expertise in content creation, design and online promotion.
Across the Fairfax digital network Branded Content can engaged audiences with bespoke content including;
- stories
- galleries
- video
- podcasts
- interactives
- graphics
Based on the client’s campaign brief and input, Fairfax Media will create a Branded Content solution to meet the client’s marketing objectives while also appealing to our readers. Fairfax Media strives to ensure all Branded Content adheres to the same high levels of editorial quality and audience relevance.
Fairfax Media Branded Content
Creation
Our talented Studio and Commercial Editorial teams are experts in design and content development.
Integration
We allow for rich and engaging brand integration across all of our executions.
Amplification
We utilise our strong content driver network to make sure that the campaign is engaging the right audience.
Data
We utilise our key data partnerships to enable poignant audience targeting.
Reporting
We provide a campaign dashboard measuring all of the metrics that matter. For a deeper dive, additional research is available.