Fairfax Media’s Branded Content allows advertisers to reach Fairfax audiences with engaging content experiences that inform, educate and entertain. Branded Content utilises the deep understanding of our audience coupled with our expertise in content creation, design and online promotion.
Across the Fairfax digital network Branded Content can engaged audiences with bespoke content including;
Based on the client’s campaign brief and input, Fairfax Media will create a Branded Content solution to meet the client’s marketing objectives while also appealing to our readers. Fairfax Media strives to ensure all Branded Content adheres to the same high levels of editorial quality and audience relevance.
Fairfax Media Branded Content
Our talented Studio and Commercial Editorial teams are experts in design and content development.
We allow for rich and engaging brand integration across all of our executions.
We utilise our strong content driver network to make sure that the campaign is engaging the right audience.
We utilise our key data partnerships to enable poignant audience targeting.
We provide a campaign dashboard measuring all of the metrics that matter. For a deeper dive, additional research is available.