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Content Miniscroller

The Universal Content Miniscroller is a responsive creative format that moves along as the user scrolls through the content. It combines brand-led impact with specific traffic drivers within a single ad execution. This ad unit contains front & back units. This gives a parallax effect with a fixed background artwork and an interactive floating foreground. This is typically bought alongside our award-winning Native products, however a client can drive to their own content should they wish to do so.

Preview Desktop here

Product Rules

  • Product to run with a full width bleed
  • The Content Miniscroller must be split between impact/branding and content drivers as follows: The top half of the ad can be standard branding/clickthrough or play a video, in-line, if desired. The lower half has a scrolling list of links to content articles which click-through.
  • Video files must be user initiated . Please refer to Digital Ad Guidelines for more information.

Deliverables

Please speak to your Account Manager about the below options that work best for your campaign, including our design services.

Fairfax Built & Hosted – Production costs apply

  • Animation description – can be visual or literal
  • Font files and colour codes
  • Layered PSDs of the below specifications
  • Click and impression trackers
  • Article thumbnails to the below specification – >2 and <4 articles to be supplied

3rd Party Hosted

  • 3rd party tags (creative within the tag needs to be spec below, and to product rules above)

Specifications

Fall back banner, along with front and back units are required to build the Miniscroller.

Mobile Dimensions

Fairfax Built & Hosted

Front Unit
320 x 250px
Back Unit
320 x 615px
File Type
Layered PSD

Access template here 

Tablet Dimensions

Fairfax Built & Hosted

Front Unit
768 x 300 px
Back Unit
1400 x 1440px
File Type
Layered PSD

Access template here 

Desktop Dimensions

Fairfax Built & Hosted

Front Unit
960 x 300 px
Back Unit
1440 x 1440px
File Type
Layered PSD

Access template here 

Please note for retina display all artwork needs to be supplied at double the actual artwork delivered.

  • Final creative must not exceed 200KB
  • Video file weight must not exceed 5MB

Fall Back Banner 

Ad Type
Standard Display Mobile
Dimension
320 x 50px
File Type
HTML, GIF or JPEG
Ad Type
Standard Display Desktop & Tablet
Dimension
728 x 90px
File Type
HTML, GIF or JPEG

Fallback will show when the ad is displayed in an unsupported environment, and is mandatory on all builds.

  • Compatible on iOS 8 +, Android 4.4+, Safari,  Chrome & Firefox (latest versions).
  • Not supported in Internet Explorer. Partial support for Microsoft Edge.
Element Notes File Type Dimensions
Specifications Content drivers
General Article/Header Text 15 Characters
Articles Minimum:2 Maximum:8
Article Thumbnail Image One per article required JPG, PNG 75x75px
Article List One per article required
Foreground Colour Default is black and 50% (optional)
Text Default is white and 50% (optional)
Text Default is white and 50% (optional)
Video Duration: 15 – 30 seconds MP4 640x360px
Social Assets Facebook, Youtube, Instagram & Twitter clickthrough (optional)

Lead Times

  • Fairfax Build Tier 3: 10+ business days prior to live date
  • Client Served Tier 2: 5 business days prior to live date

Lead time may vary depending on the nature and complexity of the execution (please refer to the Digital Advertising Guidelines for more information)

Advertising Guidelines

The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Fairfax network.

Get in touch

Contact us for more information on our brands, audiences and products.