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Metro Publishing | Programmatic

Metro Publishing Programmatic is one of Australia’s leading automated digital marketplaces that offers programmatic trading solutions across our display, mobile and video inventory.

Using Real Time Bidding (RTB), advertisers can access 300+ brands and a digital audience of over 11 million* Australians per month.
Metro Publishing Programmatic is across brand safe, premium Australian inventory only, with brands and sites such as The Sydney Morning Herald, The Age, Traveller, Executive Style, Good Food, The Australian Financial Review, WeatherZone, Essential Baby and many more.

Our programmatic inventory can be accessed in multiple ways: Programmatic Guaranteed (PG), Preferred Deal (PD), Private Auction (PA) and Open Auction (OA).

Premium brands

  • Trusted brands with quality Australian created content
  • Large product portfolio across multiple platforms and content categories
  • Brand safe, brand suitable professionally managed ​owned-and-operated sites and apps

Premium audiences

  • Highly engaged users
  • Strong AB, affluent audience


  • Market leading real-time advertising technology
  • Partnered with Google


The best-of-the-best programmatic sales and operations teams, with specialist knowledge and expertise in programmatic advertising and technology.

Programmatic Terminology


Programmatic is the automation of process and decisioning, powered by data and driven by machines. It allows for maximum brand impact by serving timely brand messaging to the right audience, at the right time.

Demand Side Platform (DSP)

A system and technology that allows buyers of digital advertising inventory to manage multiple ad exchanges, SSP and data exchange accounts through one interface.

Supply Side Platform (SSP)

Also known as a Sell-Side Platform, an SSP is a technology platform with a single mission of enabling publishers to manage their advertising impression inventory and maximise revenue from digital media.


An ad exchange is a technology platform that facilitates biddable buying and selling of online advertising inventory from multiple ad sources.


The exchange uses a Data Management Platform (DMP) to offer premium audience data + inventory in PMP packages. There are 15 to choose from, including Baby Boomers, Travel Intenders, Sports Lovers, Entertainment Buffs, and Foodies.

Private Auction

Private Auction: An invite-only marketplace where high calibre publishers segment and offer their ad inventory to a selected group of advertisers.

Open Auction

An Open Auction is a programmatic marketplace where Sellers allow Buyers to access and bid on inventory in an open environment using a 2nd price auction model.

Targeting Options

The Exchange has a multitude of targeting options available through PMPs, including Contextual Targeting, First-Look, Highly Viewable, Above-the-Fold, Rich Media, Site Specific, Data, Large Formats, and Video.

Advertising Guidelines

Our Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing network.

Get in touch

Contact us for more information on our brands, audiences and products.